Understanding Our Communication with Clients: A Guide for Employees

Understanding Our Communication with Clients: A Guide for Employees

At Samuelz®, our commitment to providing exceptional service is mirrored in the way we communicate with our clients. This guide is designed to help you, our valued employees, understand the various reasons we contact our clients and the legal basis under the General Data Protection Regulation (GDPR) that supports these interactions. This understanding is crucial for maintaining our brand promise of Peace and Excellence, ensuring we not only meet but exceed our clients' expectations for privacy and professionalism.

Reasons for Communication

1. Booking Confirmations

  • Reason: To confirm reservations and provide essential booking details.
  • GDPR Basis: Performance of a contract.

2. Payment Processing

  • Reason: To process payments for the services our clients have booked.
  • GDPR Basis: Performance of a contract.

3. Service Updates

  • Reason: To keep clients informed about changes or updates to our services.
  • GDPR Basis: Legitimate interests.

4. Customer Support

  • Reason: To offer assistance and support related to the services our clients use.
  • GDPR Basis: Performance of a contract.

5. Feedback and Reviews

  • Reason: To gather feedback to improve our services.
  • GDPR Basis: Legitimate interests.

6. Marketing Communications

  • Reason: To send promotional offers or company news.
  • GDPR Basis: Consent or legitimate interests for existing customers.

7. Loyalty Programs

  • Reason: To manage loyalty program membership and benefits.
  • GDPR Basis: Consent or legitimate interests.

8. Legal Obligations

  • Reason: To comply with legal requirements, like tax regulations.
  • GDPR Basis: Legal obligation.

9. Safety Announcements

  • Reason: To notify about safety issues or recalls affecting services.
  • GDPR Basis: Public interest or legitimate interests.

10. Account Management

  • Reason: To manage accounts, including updates and renewals.
  • GDPR Basis: Performance of a contract.

11. Emergency Contact

  • Reason: To communicate in emergencies affecting their booking or travel.
  • GDPR Basis: Vital interests.

12. Customized Service Offers

  • Reason: To provide offers tailored to the client's previous preferences and bookings.
  • GDPR Basis: Consent or legitimate interests.

13. Travel and Safety Tips

  • Reason: To ensure clients are informed about travel safety and local guidelines.
  • GDPR Basis: Legitimate interests.

14. Updates on Loyalty Status

  • Reason: To inform about changes in loyalty program status, available rewards, or benefits.
  • GDPR Basis: Consent or legitimate interests.

15. Informational Updates Related to the Service Area

  • Reason: To keep clients informed about factors affecting their service, such as road closures or local events.
  • GDPR Basis: Legitimate interests.

GDPR Data Processing Basis

Understanding the GDPR basis for each type of communication ensures we respect our clients' privacy and adhere to legal standards. Whether we're performing a contract, fulfilling a legal obligation, acting in someone's vital interests, operating under legitimate interests, or communicating with consent, each interaction is guided by a commitment to transparency, security, and excellence.

Why This Matters

As ambassadors of the Samuelz® brand, it's vital that each of us understands why and how we communicate with our clients. This knowledge empowers us to perform our roles with confidence and integrity, ensuring that every client interaction reflects our brand's core values of Peace and Excellence.

Thank you for your commitment to upholding these standards and for your ongoing dedication to our clients' satisfaction and trust.